Hired to attract a younger audience to the television broadcast, achieving a measurable increase in viewership within the target demographic. Independently developed and executed creative concepts, producing and editing over 150 pieces of content to strengthen the show’s digital presence. Oversaw the full content lifecycle, from ideation and production to post-editing and delivery.

Created viral campaigns, influencer collaborations, and trend-driven storytelling to boost engagement across platforms. Served as Top Model Academy Ambassador, managing content and communication for the new digital format featuring Top Model Icons and All Stars. Prepared, selected, and edited sneak peeks for the TVN website and official social media channels. Maintained comprehensive Excel documentation with detailed descriptions, links, and music references to ensure efficient workflow and team coordination.