Inholland University of Applied Sciences

International Creative Business

2020-2023

Development of a business strategy for Amsterdam Light Festival and Confetti Den Haag restaurant.

Delivery of comprehensive reports including brand value analysis, market analysis, target audience analysis, competitive analysis, risk analysis, sustainability factors, corporate social responsibility and more.

General Manager role on a six-month marketing project for The Year of Growth startup. Creating concepts to ensure the long-term growth of the company, based on Design Thinking, including social media strategy and app development. For this project, my team and I received the 'Hit the Jackpot' award for highest client satisfaction.